Unleash the untapped power of email address intelligence
In this webinar, experts reveal the power of the email address and its role in driving successful data-driven strategies.
What’s new with the Google helpful content update
Now that Google has released the September 2023 helpful content update, let's dig in to see what is new.
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Google rolls out automatically created assets?to all advertisers
ACAs are also now available in seven new languages.
YouTube’s crackdown on ad blockers intensifies
The platform warns it will block video playback unless users allow ads or pay $13.99 a month for YouTube Premium.
Meta Verified is rolled out to brands on Instagram and Facebook
The subscription package includes exclusive benefits like a verified badge and new ways for your business to be discovered.
Google launches new report that flags checkout issues on e-commerce sites
The Checkout Journey report helps brands resolve checkout issues promptly for an improved user experience.
How to follow Google Business Profile guidelines
Here's why understanding Google's guidelines is vital for your Business Profile's success and how to avoid suspension.
Microsoft Advertising launches new video ad product
'You can get started in just a few clicks, there are no long onboarding processes, no set-up fees, and it's simple to optimise.'
How to create an SEO content plan with Google Sheets functions
Prioritize content creation and updates with these simple, time-saving functions and formulas in Google Sheets.
Go beyond Google Ads with programmatic advertising
Is your B2B digital advertising program ready for a boost? Explore programmatic advertising and its potential for B2B success.
White hat link building strategies that work in 2023
Discover how quality links can elevate a website's credibility and boost rankings with no shortcuts – just straightforward strategies
Google search antitrust trial updates: Everything you need to know (so far)
The landmark court case brought by the US Justice Department could spell huge changes for Google and the future of the Internet.
Google quietly increases ad prices to meet targets, claims exec
The search engine reportedly raises prices by up to 10% without informing advertisers.
Google AdSense adds new tools to make site verification faster and easier
The platform now offers real-time verification and meta-tag verification in addition to its existing methods.
8 new and updated Pinterest products for advertisers
The new and improved tools have been designed to help brands better connect with the Pinterest audience.
Are you being manipulated by Google Ads?
Dive into the covert persuasion tactics Google Ads uses to ensure the house always wins and discover strategies to outsmart the house.
TikTok rolls out new label for AI-generated content
The platform also plans to start automatically labelling content it detects may have been created or edited using AI.
Trojan horse SEO: How to gain traction in new markets
Learn the secrets of Trojan Horse SEO for category creation and how to disrupt markets, create engagement and dominate your niche.
Google autocomplete: The silent threat to your online reputation
Learn how negative autocomplete keywords about your brand can shape people's perceptions and influence their decisions.
How to grow and retain clients with AI-powered ‘Conversation Intelligence’
Use CallRail’s AI-powered products to uncover actionable insights, fuel new marketing strategies and prove your value to clients.
Google Search can now validate responses from Bard
Plus, Bard PaLM 2 model is better, expanded more features and new Bard extensions.
Elon Musk plans to make X (Twitter) a paid-for platform to tackle bots
'it’s the only way I can think of to combat vast armies of bots.'
Microsoft Audience Ads announces new AI bid strategies and market expansion
The tech giant is now serving ads to 187 countries around the world.
Google Ads explains ‘limited by bid strategy’ status amid manual bidding concerns
'Looks like the manual bidding days are coming to an end.'
Google Ads apologizes after automatic data migration causes confusion
The changes will impact anyone who did not manually opt out of automatically created GA4 properties.
Website redesign SEO checklist: Retaining and improving SEO
Redesigning a website often has a negative impact on SEO. Learn how to factor organic traffic into your redesign to retain and improve SEO.
How to find ideal niche keywords
Boost your SEO! Uncover how to find ideal niche keywords, decode search intent, and implement them in your strategy for increased visibility.
How to use Quora for SEO and research
Learn how to think outside traditional search volumes and keyword metrics and explore unlimited discussions on a particular topic on Quora.
Google launches new AI tool to improve YouTube ad optimization
Creative Guidance leverages AI to suggest actionable steps for enhancing video ad performance.
Microsoft calls deceased NBA player ‘useless’ in AI-written obituary
The MSN article that was supposed to pay tribute to the late NBA star Brandon Hunter was offensive and incomprehensible.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
SEO, generative AI and LLMs: Managing client expectations
Managing client expectations requires a calculated approach, especially when the ultimate goal is scaling SEO using generative AI.
What’s new with the Google helpful content update
Now that Google has released the September 2023 helpful content update, let's dig in to see what is new.
A guide to multichannel marketing for one-person marketing teams
Being a one-person marketing team can be an exciting, if stressful opportunity. Learn how to make your role feel much more manageable.
Properly preparing for the predictable: Peak seasonality
You know your peak season is coming, but are you actually prepared for it? Here's what you should do before traffic and CPC increases.
Google September 2023 helpful content system update rolling out
The update should take two weeks to roll out, Google said. This is the first helpful content system update since December 2022.
Amazon sellers can now use AI to write product titles, descriptions and listing details
The new technology aims to alleviate the workload of brands by streamlining the product listing creation process into one step.
Amazon launches new search functions on mobile to rival Google
The retail giant is rolling out new search and discovery tools, including multimodal search, expanded AR features and Find-on-Amazon.
TikTok quietly adds Wikipedia snippets to its search results
Google may now face serious competition in TikTok as the platform expands its SERPs with content from the wider web for the first time.
Perfecting prompts for SEO content development
Learn how to craft exceptional prompts that can lead to compelling and high-quality content that readers will value – and that ranks.
A 6-minute process to diagnose E-E-A-T issues
In a future filled with E-E-A-T and AI, SEO will be less about doing and (possibly) more about directing. Here's why.