Good morning, Marketers, Google caused quite a stir after admitting to increasing ad prices to meet revenue targets.
Google Ad executive, Jerry Dischler, revealed the search engine quietly raises prices by 5% “frequently” – sometimes, it’s as much as 10%. The bombshell is one of the latest company secrets to make global headlines at the federal antitrust trial.
Speaking of Google Ads, PPC expert Amy Hebdon issued a stark reminder to advertisers that the platform is not a utility for ads management –?it’s a sales tool for a Fortune 10 company. Check out her article on the tactics Google Ads uses to ensure the house always wins –?and more importantly, how you can outsmart it.
Paid Media Editor