Good morning, Marketers, Google caused quite a stir after admitting to increasing ad prices to meet revenue targets.
Google Ad executive, Jerry Dischler, revealed the search engine quietly raises prices by 5% “frequently” – sometimes, it’s as much as 10%. The bombshell is one of the latest company secrets to make global headlines at the federal antitrust trial.
Speaking of Google Ads, PPC expert Amy Hebdon issued a stark reminder to advertisers that the platform is not a utility for ads management –?it’s a sales tool for a Fortune 10 company. Check out her article on the tactics Google Ads uses to ensure the house always wins –?and more importantly, how you can outsmart it.
Nicola Agius,
Paid Media Editor
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