Get the search news you need to know.

Good morning, Marketers, Google caused quite a stir after admitting to increasing ad prices to meet revenue targets.

Google Ad executive, Jerry Dischler, revealed the search engine quietly raises prices by 5% “frequently” – sometimes, it’s as much as 10%. The bombshell is one of the latest company secrets to make global headlines at the federal antitrust trial.

Speaking of Google Ads, PPC expert Amy Hebdon issued a stark reminder to advertisers that the platform is not a utility for ads management –?it’s a sales tool for a Fortune 10 company. Check out her article on the tactics Google Ads uses to ensure the house always wins –?and more importantly, how you can outsmart it.

Nicola Agius,
Paid Media Editor

PPC

Google rolls out automatically created assets?to all advertisers

ACAs are also now available in seven new languages.

PPC

Google launches new report that flags checkout issues on e-commerce sites

The Checkout Journey report helps brands resolve checkout issues promptly for an improved user experience.

PPC

YouTube’s crackdown on ad blockers intensifies

The platform warns it will block video playback unless users allow ads or pay $13.99 a month for YouTube Premium.

SEO

White hat link building strategies that work in 2023

Discover how quality links can elevate a website's credibility and boost rankings with no shortcuts – just straightforward strategies

Google

Overcoming the Google SGE Challenge

Join this webinar to assess the impact Google Search Generative Experience (SGE) will have on your organic traffic and learn how to recover from expected traffic drops.

PPC

Meta Verified is rolled out to brands on Instagram and Facebook

The subscription package includes exclusive benefits like a verified badge and new ways for your business to be discovered.

PPC

Microsoft Advertising launches new video ad product

'You can get started in just a few clicks, there are no long onboarding processes, no set-up fees, and it's simple to optimise.'

SEO

How to follow Google Business Profile guidelines

Here's why understanding Google's guidelines is vital for your Business Profile's success and how to avoid suspension.

SEO

How to create an SEO content plan with Google Sheets functions

Prioritize content creation and updates with these simple, time-saving functions and formulas in Google Sheets.

Research

This year's top consumer trenads

Learn the latest consumer attitudes and trends in personalization, privacy, messaging, advertising, and brand loyalty.

PPC

Go beyond Google Ads with programmatic advertising

Is your B2B digital advertising program ready for a boost? Explore programmatic advertising and its potential for B2B success.

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